How we handle your data.

1. Data controller

The data controller is NovuLeads. For any privacy-related request you can contact us at contact@novuleads.com.

2. Personal data we collect

• Email address, which you voluntarily provide when subscribing to our newsletter or requesting a free guide.
• Technical data (IP address, browser, device, pages visited, approximate location) collected automatically through analytics and advertising partners.

3. Cookies and similar technologies

We use first-party and third-party cookies to operate the website, measure audience, and serve advertising. Cookies are small text files stored on your device. You can control cookies through your browser settings; a consent banner is being rolled out for EEA visitors.

• Strictly necessary cookies — required for the site to function (security, language preference).
• Analytics cookies — help us understand how visitors use the site, in aggregated form.
• Advertising cookies — used by Google AdSense and their partners to personalize ads, measure performance and limit ad repetition.

4. Third-party advertising — Google AdSense

This website uses Google AdSense, an advertising service provided by Google LLC. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this site and other sites on the Internet.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

For more information on how Google uses data, please visit Google's Partner Sites policy.

5. Future advertising partners

We may work with additional certified advertising partners in the future; this policy will be updated before any new partner is activated.

6. Consent management

For visitors from the European Economic Area (EEA), the United Kingdom and Switzerland, a consent banner is being rolled out to collect and signal your consent choices to our advertising partners. Once active, you will be able to change your preferences at any time through the banner.

7. Purpose of processing

We process your email address exclusively to send you the requested guides and our editorial newsletter. Technical and advertising data is processed to measure audience, secure the site and finance our free content through advertising.

8. Legal basis

• Consent (Art. 6(1)(a) GDPR) — for newsletter subscriptions and non-essential cookies (analytics and advertising).
• Legitimate interest (Art. 6(1)(f) GDPR) — for strictly necessary cookies and basic security logs.

9. Retention

Email addresses are kept while you remain subscribed and deleted within 30 days of unsubscription. Advertising and analytics data is retained according to the respective provider's policy (typically 14 to 26 months).

10. Your rights

Under the GDPR, you have the right to:

• access the personal data we hold about you;
• request rectification or erasure of your data;
• restrict or object to its processing;
• data portability;
• withdraw your consent at any time, without affecting the lawfulness of processing carried out before the withdrawal;
• lodge a complaint with your national data protection authority.

To exercise any of these rights, email us at contact@novuleads.com.

11. Data security

Your data is stored on servers operated by reputable EU-based providers and protected by industry-standard security measures.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

13. Contact

NovuLeads — contact@novuleads.com